PORTFOLIO: Television
Heroic Media's commercials utilize two key types of messaging:
- “Call for Help” ads connect women and men experiencing an unexpected pregnancy with pro-life pregnancy resource centers, where they can find compassionate help and resources and learn about all their options.
- “Attitude Change” ads reveal some of the nuances of the abortion issue – such as the startling number of repeat abortions.
We Can Help
This commercial speaks to a woman who is feeling afraid or alone because of an unplanned pregnancy. It provides a phone number to call for help and resources. This commercial has aired nationally on MTV and locally on channels such as Bravo, TLC, ABC and the CW.
This commercial speaks to a woman who is feeling afraid or alone because of an unplanned pregnancy. It provides a phone number to call for help and resources. This commercial has aired nationally on MTV and locally on channels such as Bravo, TLC, ABC and the CW.
Podemos Ayudar
This Spanish-language commercial speaks to a woman who is feeling afraid or alone because of an unplanned pregnancy. It provides a phone number to call for help and resources. This commercial has aired on channels such as Galavision, Univision, MTV Tr3s and Mun2.
This Spanish-language commercial speaks to a woman who is feeling afraid or alone because of an unplanned pregnancy. It provides a phone number to call for help and resources. This commercial has aired on channels such as Galavision, Univision, MTV Tr3s and Mun2.
Ultimatum
This commercial speaks to a woman who is facing an unplanned pregnancy and has been given an ultimatum – "It's me or the baby." It provides a phone number to call for help and resources. This commercial has aired nationally on BET and locally on channels such as Bravo, TLC, MTV and Lifetime.
This commercial speaks to a woman who is facing an unplanned pregnancy and has been given an ultimatum – "It's me or the baby." It provides a phone number to call for help and resources. This commercial has aired nationally on BET and locally on channels such as Bravo, TLC, MTV and Lifetime.
Teen Angst
This commercial speaks to a woman who is feeling pressured to have an abortion. "Don't I get to choose for myself? For the baby?" It provides a phone number to call for help and resources. This commercial has aired nationally on MTV and locally on channels such as Bravo, TLC, ABC and the CW.
This commercial speaks to a woman who is feeling pressured to have an abortion. "Don't I get to choose for myself? For the baby?" It provides a phone number to call for help and resources. This commercial has aired nationally on MTV and locally on channels such as Bravo, TLC, ABC and the CW.
I Am A Life
This commercial features children talking about their dreams for the future and what they want to be when they grow up. "I am a life and I want to be a doctor. I'm a life and I want to be an artist." It ends with an unborn baby in the womb saying, "Hey, I’m a life." This commercial has aired locally on Fox News, CNN & MSNBC.
This commercial features children talking about their dreams for the future and what they want to be when they grow up. "I'm a life and I want to be a doctor. I'm a life and I want to be an artist." It ends with an unborn baby in the womb saying, "Hey, I’m a life." This commercial has aired locally on Fox News, CNN and MSNBC.
Moving Baby
This commercial features a woman whose attitude toward abortion changed after seeing an ultrasound of her own baby. "It seems when a woman wants a baby, she knows it’s a baby. But when she doesn’t, it’s just a mass of tissue. Makes me wonder, what was I thinking?"
This commercial features a woman whose attitude toward abortion changed after seeing an ultrasound of her own baby. "It seems when a woman wants a baby, she knows it’s a baby. But when she doesn’t, it’s just a mass of tissue. Makes me wonder, what was I thinking?"
Repeats
This commercial aims to change attitudes toward abortion by addressing the fact that almost half of all abortions are repeat abortions. "Abortion used as birth control. What are we doing? What was I thinking?" This commercial has aired locally on ABC, CBS, NBC, FOX, MTV, VH1, TLC and BET.
This commercial aims to change attitudes toward abortion by addressing the fact that almost half of all abortions are repeat abortions. "Abortion used as birth control. What are we doing? What was I thinking?" This commercial has aired locally on ABC, CBS, NBC, FOX, MTV, VH1, TLC and BET.