the power of media
Research consistently confirms the impact of mass media on buying power and attitudes in our society.
Smoking was once widely accepted in American culture – even praised and glamorized in movies and television. But over the past 30 years, mass media campaigns have been used to inform the public of the dangers of smoking and motivate existing smokers to quit. Today, millions of Americans have quit smoking, and attitudes towards tobacco and cigarettes have changed so dramatically it is now illegal to smoke in many public places.
Likewise, safety belts and highway safety provide another example of the Power of Media to influence attitudes and behaviors. Since Vince and Larry, the Crash Test Dummies, were introduced to the American public in 1985, safety belt usage has increased from 14% to 79%, saving an estimated 85,000 lives.*
From pollution education (“Keep America Beautiful”) and Smokey Bear (“Only you can prevent forest fires”), to crime and drunk driving prevention, there are numerous examples of the Power of Media to impact culture.
At Heroic Media, we use mass media to impact culture on the Life issue.
We aim to change hearts and minds about abortion, using research-based television commercials, internet ads, billboards and other forms of pro-life media.
Just as with other key issues, professionally researched, produced and placed mass media has been shown in numerous states to change attitudes toward Life.