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MEDIA STRATEGY

Heroic Media places both Call for Help and Attitude Change messages.

Our primary target audience is Women 18-34 because they are the group most likely to have an abortion.

 

We use extensive research and testing to produce advertisements that speak to the needs of women who are facing an unplanned pregnancy, and we make sure these messages are reaching our target audience by monitoring response rates on all our campaigns.

REACHING OUR TARGET AUDIENCE

Heroic Media is committed to creating and placing the best pro-life media messages in the nation.

We use extensive research and testing to produce advertisements that speak to the needs of women who are facing an unplanned pregnancy, and we make sure these messages are reaching our target audience by monitoring response rates on all our campaigns.

We utilize two key types of messaging: 

  • “Call for Help” ads connect women and men facing an unplanned pregnancy situation with pro-life resource centers, where they can find compassionate help and learn about all their options.
  • “Attitude Change” ads reveal some of the nuances of the abortion issue – like the startling number of repeat abortions.

Our primary target audience is Women ages 18-34, because they are the group most likely to have an abortion.  Research shows that 58 percent of women having abortions are in their twenties.

As a faith-based organization, we strive to work with excellence for the glory of God. We are dedicated to making sure our messages and campaigns achieve the greatest possible impact.

This means that when you decide to support Heroic Media, we use your investment in the most effective way possible to connect women with positive, hopeful alternatives to abortion.

Next: Read about how we are using the Internet to connect women with help.

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News & Events

Heroic Media Challenges Thousands to Join in Honoring the Joy of Motherhood this Mother's Day

Heroic Media is encouraging women this Mother's Day to get invovled in their local pro-life community by participating in the 1000 Moms initiative... Read more

Heroic Media and the Gladney Center launch pro-life TV ad campaign in Texas

Heroic Media and Gladney Center for Adoption launched today an adoption awareness television campaign throughout Texas, a state with the highest unplanned pregnancy rates in the country. Read more

Ultimatum - airing on BET in DFW, April-May 2012

Pro-life Ad Campaign Results in Hundreds of Life-Saving Responses

Heroic Media's TV spot 'Ultimatum' which aired on BET from January 17-31, 2013, is the ministry's most impactful to date, resulting in 673 total responses via text message, phone calls and website visits.... Read more

Mission Video

At Heroic Media, we use mass media to impact culture on the Life issue. We aim to change hearts and minds about abortion, using research-based television commercials, internet ads, billboards and other forms of pro-life media. The voice of abortion is everywhere, telling women facing unexpected pregnancies that abortion is their only choice. Heroic Media is a faith-based organization that brings a voice of hope. We celebrate the heroism of motherhood. 


Ultimatum

This commercial speaks to a woman who is facing an unplanned pregnancy and has been given an ultimatum – "It's me or the baby." It provides a phone number to call for help and resources. This commercial has aired nationally on BET and locally on channels such as Bravo, TLC, MTV and Lifetime.

This commercial speaks to a woman who is facing an unplanned pregnancy and has been given an ultimatum – "It's me or the baby." It provides a phone number to call for help and resources. This commercial has aired nationally on BET and locally on channels such as Bravo, TLC, MTV and Lifetime.

Moving Baby

This commercial features a woman whose attitude toward abortion changed after seeing an ultrasound of her own baby. "It seems when a woman wants a baby, she knows it’s a baby. But when she doesn’t, it’s just a mass of tissue. Makes me wonder, what was I thinking?"

This commercial features a woman whose attitude toward abortion changed after seeing an ultrasound of her own baby. "It seems when a woman wants a baby, she knows it’s a baby. But when she doesn’t, it’s just a mass of tissue. Makes me wonder, what was I thinking?"

Adoption Option

Our new pro-adoption TV commercial shares the message that adoption is a loving choice that gives a birthmother the ability to choose a family for her baby and receive support throughout her pregnancy. This commercial is currently airing nationally on the Oxygen Network.

Heroic Media’s new pro-adoption TV commercial shares the message that adoption is a loving choice that gives a birthmother the ability to choose a family for her baby and receive support throughout her pregnancy. This commercial is currently airing nationally on the Oxygen Network.

Podemos Ayudar

This Spanish-language commercial speaks to a woman who is feeling afraid or alone because of an unplanned pregnancy. It provides a phone number to call for help and resources. This commercial has aired on channels such as Galavision, Univision, MTV Tr3s and Mun2.

This Spanish-language commercial speaks to a woman who is feeling afraid or alone because of an unplanned pregnancy. It provides a phone number to call for help and resources. This commercial has aired on channels such as Galavision, Univision, MTV Tr3s and Mun2.

Teen Angst

This commercial speaks to a woman who is feeling pressured to have an abortion. "Don't I get to choose for myself? For the baby?" It provides a phone number to call for help and resources. This commercial has aired nationally on MTV and locally on channels such as Bravo, TLC, ABC and the CW.

This commercial speaks to a woman who is feeling pressured to have an abortion. "Don't I get to choose for myself? For the baby?" It provides a phone number to call for help and resources. This commercial has aired nationally on MTV and locally on channels such as Bravo, TLC, ABC and the CW.

I Get It

This commercial speaks to a teen who is struggling with an unplanned pregnancy. "I get it. A year ago the same thing happened to me. I was scared, just like you." It provides a phone number to call for help and resources. This commercial has aired on MTV.

This commercial speaks to a teen who is struggling with an unplanned pregnancy. "I get it. A year ago the same thing happened to me. I was scared, just like you." It provides a phone number to call for help and resources. This commercial has aired on MTV.

I Am A Life

This commercial features children talking about their dreams for the future and what they want to be when they grow up. "I am a life and I want to be a doctor. I'm a life and I want to be an artist." It ends with an unborn baby in the womb saying, "Hey, I’m a life." This commercial has aired locally on Fox News, CNN & MSNBC.

This commercial features children talking about their dreams for the future and what they want to be when they grow up. "I'm a life and I want to be a doctor. I'm a life and I want to be an artist." It ends with an unborn baby in the womb saying, "Hey, I’m a life." This commercial has aired locally on Fox News, CNN and MSNBC.

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